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A/B Testing

April 24, 2022 - Reading time: 3 minutes

A/B testing is a method to find out which variant of a text or graphic converts better. When you want to change an aspect of the design, rather than going in blindly or going with your gut feeling, A/B testing lets you make changes that perform better, or at the very least as well as the existing design.

Your success with A/B testing depends on a few factors

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